Friday, March 20, 2009

Roman Catholic Wrestling Singlets

reassures us of the freedoms the people

several weeks, with some emphasis, in citizens advertising dominates this spot:



concerns a detergent 'new', whose power is compared to the forces of nature, such as geysers, waterfalls and whirlpools.
a force never seen before, "says one of the posters.

but there is something subliminal: the font used is that of Forza Italy. few realize it, many associate it unconsciously and instinctively to that party and its leader. and consequently immediate association is also the message.

an effective force that makes cleaning.
a force never seen before, as genuine and spontaneous nature.
an unstoppable force and impossible to counter.

until yesterday I did not understand why do indirect political propaganda in a time when popular support of the opposition is at its lowest and the election date is still far away.
then today I read about this event .

ps the advertising campaign is TBWA, one of the top ad networks in the world, already use these 'tricks'. just seen, an example of all, their advertising campaign for Pepsi .

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